April 2025
You don’t have a ‘content calendar’ problem. You have a villain problem.
Here’s a short horror story - He opened the [...]
A Big Idea is obvious and surprising
If you have not seen the movie “The Sixth [...]
Forget your perfect positioning (for now)
As she got older, my grandmother became deaf. I [...]
March 2025
What is a Big Idea (And why do you need it)
I don't know about you, but I suck at [...]
Crafting a one liner for your Big Idea
I don't remember being 10 months old, but it [...]
Not sure of your Positioning and Big Idea?
After speaking with countless Experts, Consultants, and Founders, I've [...]