July 2025
Don’t write about your craft
A prospect told me his content gets engagement from [...]
June 2025
How over-optimizing your content for the algorithm damages your business
After working with multiple Soloists in 2025, I am [...]
If your ideal buyers already know their problem, why haven’t they been able to solve it?
In her book, The Red Thread, the amazing Tamsen [...]
May 2025
I discouraged a client from using LinkedIn. Here’s why
Last week, I discouraged a client from using LinkedIn. [...]
How to Defend Your Big Idea
Here's a scary situation - you work to build [...]
April 2025
How to frame the problem you are solving?
If your audience already knows their problem, why haven't they [...]