Articles

What is a Big Idea (And why do you need it)

Mohid Pathan2025-03-22T11:23:05+00:00

What is a Big Idea (And why do you need it)Mohid Pathan2025-03-22T11:23:05+00:00

Crafting a one liner for your Big Idea

Mohid Pathan2025-03-13T06:07:50+00:00

Crafting a one liner for your Big IdeaMohid Pathan2025-03-13T06:07:50+00:00

Not sure of your Positioning and Big Idea?

Mohid Pathan2025-03-13T06:06:57+00:00

Not sure of your Positioning and Big Idea?Mohid Pathan2025-03-13T06:06:57+00:00

Aligning with the audience

Mohid Pathan2025-03-03T06:04:27+00:00

Aligning with the audienceMohid Pathan2025-03-03T06:04:27+00:00

What if your Big Idea is not unique? (Spoiler – It’s okay)

Mohid Pathan2025-02-18T05:42:13+00:00

What if your Big Idea is not unique? (Spoiler – It’s okay)Mohid Pathan2025-02-18T05:42:13+00:00

Don’t solve the problem. Solve the problem before the problem.

Mohid Pathan2025-02-18T05:44:31+00:00

Don’t solve the problem. Solve the problem before the problem.Mohid Pathan2025-02-18T05:44:31+00:00

Your brand’s villain is not the problem your brand solves

Mohid Pathan2025-02-03T06:04:26+00:00

Your brand’s villain is not the problem your brand solvesMohid Pathan2025-02-03T06:04:26+00:00

What if your Big Idea doesn’t resonate with the audience?

Mohid Pathan2025-01-28T05:47:55+00:00

What if your Big Idea doesn’t resonate with the audience?Mohid Pathan2025-01-28T05:47:55+00:00

Your content strategy isn’t the problem. Your lack of a POV is

Mohid Pathan2025-01-23T05:55:15+00:00

Your content strategy isn’t the problem. Your lack of a POV isMohid Pathan2025-01-23T05:55:15+00:00

You don’t have a distribution problem. You have a POV problem

Mohid Pathan2025-01-15T05:32:22+00:00

You don’t have a distribution problem. You have a POV problemMohid Pathan2025-01-15T05:32:22+00:00