Articles

How to frame the problem you are solving?

Mohid Pathan2025-04-23T06:15:36+00:00

How to frame the problem you are solving?Mohid Pathan2025-04-23T06:15:36+00:00

You don’t have a ‘content calendar’ problem. You have a villain problem.

Mohid Pathan2025-04-19T06:32:34+00:00

You don’t have a ‘content calendar’ problem. You have a villain problem.Mohid Pathan2025-04-19T06:32:34+00:00

A Big Idea is obvious and surprising

Mohid Pathan2025-04-19T06:31:34+00:00

A Big Idea is obvious and surprisingMohid Pathan2025-04-19T06:31:34+00:00

Forget your perfect positioning (for now)

Mohid Pathan2025-04-07T07:26:23+00:00

Forget your perfect positioning (for now)Mohid Pathan2025-04-07T07:26:23+00:00

What is a Big Idea (And why do you need it)

Mohid Pathan2025-03-22T11:23:05+00:00

What is a Big Idea (And why do you need it)Mohid Pathan2025-03-22T11:23:05+00:00

Crafting a one liner for your Big Idea

Mohid Pathan2025-03-13T06:07:50+00:00

Crafting a one liner for your Big IdeaMohid Pathan2025-03-13T06:07:50+00:00

Not sure of your Positioning and Big Idea?

Mohid Pathan2025-03-13T06:06:57+00:00

Not sure of your Positioning and Big Idea?Mohid Pathan2025-03-13T06:06:57+00:00

Aligning with the audience

Mohid Pathan2025-03-03T06:04:27+00:00

Aligning with the audienceMohid Pathan2025-03-03T06:04:27+00:00

What if your Big Idea is not unique? (Spoiler – It’s okay)

Mohid Pathan2025-02-18T05:42:13+00:00

What if your Big Idea is not unique? (Spoiler – It’s okay)Mohid Pathan2025-02-18T05:42:13+00:00

Don’t solve the problem. Solve the problem before the problem.

Mohid Pathan2025-02-18T05:44:31+00:00

Don’t solve the problem. Solve the problem before the problem.Mohid Pathan2025-02-18T05:44:31+00:00