April 2025
How to frame the problem you are solving?
If your audience already knows their problem, why haven't [...]
You don’t have a ‘content calendar’ problem. You have a villain problem.
Here’s a short horror story - He opened the [...]
A Big Idea is obvious and surprising
If you have not seen the movie “The Sixth [...]
Forget your perfect positioning (for now)
As she got older, my grandmother became deaf. I [...]
March 2025
What is a Big Idea (And why do you need it)
I don't know about you, but I suck at [...]
Crafting a one liner for your Big Idea
I don't remember being 10 months old, but it [...]