February 2025
Don’t solve the problem. Solve the problem before the problem.
Imagine you and I started a podcast agency. We [...]
Your brand’s villain is not the problem your brand solves
Your brand needs a villain. It’s the one thing [...]
January 2025
What if your Big Idea doesn’t resonate with the audience?
Okay, so after working through 3 versions, furious notes [...]
Your content strategy isn’t the problem. Your lack of a POV is
What if succeeding with our content wasn’t about finding [...]
You don’t have a distribution problem. You have a POV problem
Let’s say you sell “Chocolate donuts” at a store. [...]
Struggling to find your POV? (What I learned during a meditation retreat)
Every Christmas, I go to a Zen meditation center in the [...]