February 2025
Case Study – Building a business around a simple idea
If you are a Founder struggling to identify their [...]
A clear POV makes sales calls easier
A hidden benefit of having a POV? Better sales [...]
What if your Point of View is not resonating?
Okayyyyyy. So, after a basket of crumpled papers and [...]
I don’t know what my big idea is
Recently spoke to a talented Founder Coach. He helps [...]
Does your brand have a villain?
Your brand needs a villain. But this villain is [...]
How to build a great POV – Jonathan Stark case study
How do you craft a compelling Point of View? [...]