Creators and small businesses want to build an audience. But how many people do we actually need? Should we aim to get a million followers on Instagram?

Or should we listen to legends like Kevin Kelly and Seth Godin, and just focus on building 1000 true fans? In this episode, Shyam and I talk about the drawbacks of chasing a big market and the advantages of obsessing over 1000 true fans. 

Talking points – 

  1. The problem with mass marketing and interrupting people
  2. How mass marketing needs big budgets
  3. You don’t need to be a mass-market brand. You can continue being a brand for just 1000 people. 
  4. How do you define 1000 true fans?
  5. The financial viability of 1000 true fans

Creators and small businesses want to build an audience. But how many people do we actually need? Should we aim to get a million followers on Instagram?

Or should we listen to legends like Kevin Kelly and Seth Godin, and just focus on building 1000 true fans? In this episode, Shyam and I talk about the drawbacks of chasing a big market and the advantages of obsessing over 1000 true fans. 

Talking points – 

  1. The problem with mass marketing and interrupting people
  2. How mass marketing needs big budgets
  3. You don’t need to be a mass-market brand. You can continue being a brand for just 1000 people. 
  4. How do you define 1000 true fans?
  5. The financial viability of 1000 true fans