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What do you stand for? How are you different? What exactly are you trying to say? These are intimidating questions for Experts and Consultants trying to separate themselves from the noise. We want to leave our thumbprint on the work we do. But how can we possibly do it if we don’t know what we stand for? When we don’t know our unique point of view, everything downstream becomes a challenge. What should your website header say? What should your LinkedIn cover photo say? If there was only a tagline, one sentence, a message that could encapsulate your work. Like how Susan Boles says – “Calm is the new KPI.” Or Jay Acunzo says – “Don’t market more. Matter more.” It’s beautiful. Here’s the thing – Maybe you don’t have a great headline right now. Maybe you don’t have that elevator pitch ready. But it doesn’t mean that your audience won’t get you. The audience can still feel your premise through your content. They can still feel what you stand for… even in the absence of that pithy headline. Not knowing what to say perfectly is not an excuse not to publish content. Could you use some help in finding your villain? The very thing you are attacking? Your unique POV? My 1:1 coaching might just help you get the answers that have been eluding you. Reply “Villain” to this email, and I will reach out to you. |
