Episode 15 – Building a business story with Natalia Alvarez

So far you have seen me ranting on my podcast.

And it’s been fun.

The ranting will continue.

But, once in a while, I will take a break. 😉

And have a conversation with a change-maker… a Creator… someone who is doing work that will help humanize marketing. 

Natalia Alvarez is one such kind soul.

Natalia and I have been friends for a few years. Both of us connected when we were a part of Seth Godin’s Marketing Seminar.

Natalia believes that stories can change the world.

She helps business owners communicate their authentic stories to the world. She is a firm believer that stories move people to action. Without a story, you are just another brand that people are going to ignore.

In this conversation, we talk about these things –

1. Why does a business need a story?
2. How does a story affect the business?
3. Does the founder decide the story, or does the audience decide the story?
4. Why is ‘vulnerability’ an important element of stories?
5. Natalia’s 3 layered framework of storytelling – Purpose, Narrative, and Stories
6. How do we measure if the story is working or not?

You can check out Natalia’s work at ‘The Story that Matters’.