Can you think of that one person who only talks about himself without bothering to ask you how you are doing?

Yeah, in many cases email marketing is done like that…

Zero empathy. 

Only ‘Me’ ‘Me’ and ‘Me’.

The other day, I received an email from a brand that had not emailed me in months. Curious to know what they had to say, I opened this email.

I expected to hear something about wanting to reconnect with me.

But there is always a chasm between your expectation and reality…

It seems that this brand had recently celebrated its 2nd Foundation Day. The email went on, and on about the accomplishments of that business, the clients that they closed, and the revenue that they generated.

I mean, who cares?

Who gives a beep?

Did I ask you for these details?

So why, oh why, did you not think about me while writing this email? I am not even looking to invest in your company.

You had one chance to strike a conversation with me. And you blew it. 🙂

There is nothing wrong with celebrating your 2nd Foundation day. In fact, more power to you. Running a business is hard, and if you have been doing it for 2 years, then I am in awe of your hard work and resilience.

There is nothing wrong with telling the world about it, either.

But it has got to be done with some class and with some story. There needs to be some benefit for me when I read your email.

How to avoid this fiasco?

Our communication would be much better if we just asked one question before we sent out that email…

 

How will this email change the reader? 

 

There was a version of the reader before he read your email, and then there is a version of the reader after he read it.

 

What is the difference between these 2 versions?

 

If the email marketer would have asked these questions, I wouldn’t have received this selfish email. 

Intro music credits: Dan O songs.



Can you think of that one person who only talks about himself without bothering to ask you how you are doing?

Yeah, in many cases email marketing is done like that…

Zero empathy. 

Only ‘Me’ ‘Me’ and ‘Me’.

The other day, I received an email from a brand that had not emailed me in months. Curious to know what they had to say, I opened this email.

I expected to hear something about wanting to reconnect with me.

But there is always a chasm between your expectation and reality…

It seems that this brand had recently celebrated its 2nd Foundation Day. The email went on, and on about the accomplishments of that business, the clients that they closed, and the revenue that they generated.

I mean, who cares?

Who gives a beep?

Did I ask you for these details?

So why, oh why, did you not think about me while writing this email? I am not even looking to invest in your company.

You had one chance to strike a conversation with me. And you blew it. 🙂

There is nothing wrong with celebrating your 2nd Foundation day. In fact, more power to you. Running a business is hard, and if you have been doing it for 2 years, then I am in awe of your hard work and resilience.

There is nothing wrong with telling the world about it, either.

But it has got to be done with some class and with some story. There needs to be some benefit for me when I read your email.

How to avoid this fiasco?

Our communication would be much better if we just asked one question before we sent out that email…

 

How will this email change the reader? 

 

There was a version of the reader before he read your email, and then there is a version of the reader after he read it.

 

What is the difference between these 2 versions?

 

If the email marketer would have asked these questions, I wouldn’t have received this selfish email. 

Intro music credits: Dan O songs.