A friend of mine is brilliant at Performance Marketing.
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The content that he publishes on LinkedIn doesn’t reflect that.
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All he does posts is “5 ways to increase FB ad conversions”.
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And “3 tips to reduce your CAC”.​
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The problem is that everybody is publishing the same content everywhere. What we need is his unique perspective. My advice to him would be to stop making “how-to” content and start publishing “How-to-Think Content.”​
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​I talk about it here in this article.