A friend of mine is brilliant at Performance Marketing.

The content that he publishes on LinkedIn doesn’t reflect that.

All he does posts is “5 ways to increase FB ad conversions”.

And “3 tips to reduce your CAC”.

The problem is that everybody is publishing the same content everywhere. What we need is his unique perspective. My advice to him would be to stop making “how-to” content and start publishing “How-to-Think Content.”

I talk about it here in this article.