I have nothing against performance marketing. It’s an effective way to acquire clients at speed.

Two issues though –

  1. The ROAS game is competitive
  2. Not everyone is ready to buy today. You need to be present when the audience feels the need to buy your solution.

So, while ads are a fast way to acquire customers, your organic is a slow way to build trust. An approach to building deep trust with your audience always pays off.

Keep investing in performance marketing, but complement that strategy with your organic brand building.