Here’s a sure-shot way of failing on LinkedIn. Write generic stuff like: “How to grow your business? Hire good people. Because good people are the soul of an organization.” Yeah, no sh*t, Sherlock. Bland posts like these have been published since Homo sapiens. (Although, back then, he would have said something like: “How grow business? Get good people. Good people make tribe strong. Tribe strong, no die.”) If our ideas are to win, they need to create curiosity or create a mini-threat in our readers. In other words, our ideas need to be ‘unexpected.’ Examples of counter-intuitive Ideas: Paul Jarvis: Keep your company small James Clear: Atomic Habits Michelle Warner: Your business (may not) need traffic Seth Godin: Focus on the “Smallest Viable Audience” Brad Farris: All sales come through conversation Amanda Nativadad: Zero-click content Here’s a question for you – What’s your counter-intuitive idea? What’s something you strongly believe in but isn’t widely considered a best practice? |