Here’s a sure-shot way of failing on LinkedIn.

Write generic stuff like:

“How to grow your business?

Hire good people.

Because good people are the soul of an organization.”

Yeah, no sh*t, Sherlock.

Bland posts like these have been published since Homo sapiens. (Although, back then, he would have said something like: “How grow business? Get good people. Good people make tribe strong. Tribe strong, no die.”)

If our ideas are to win, they need to create curiosity or create a mini-threat in our readers. In other words, our ideas need to be ‘unexpected.’

Examples of counter-intuitive Ideas:

Paul Jarvis: Keep your company small

James Clear: Atomic Habits

Michelle Warner: Your business (may not) need traffic

Seth Godin: Focus on the “Smallest Viable Audience”

Brad Farris: All sales come through conversation

Amanda Nativadad: Zero-click content

Here’s a question for you – What’s your counter-intuitive idea?

What’s something you strongly believe in but isn’t widely considered a best practice?