If there is one problem that has made my writing journey miserable (apart from the malfunctioning ’S’ key on my keyboard), it is the problem of ‘Positioning.’
- Who do I serve? What is my niche?
- What value do I bring to them?
- How am I different?
Positioning seems like a big, formidable decision. Make one wrong move, and I will be crushed.
The fear of positioning affects my work. I procrastinate.
‘Let me figure out my positioning first. After that, I will start creating content.’
If only I could magically land on the perfect positioning, and then everything in life would get sorted…
Positioning is an evolving process. You try a few things. You look at data. A few things stick, but most don’t. Based on that, you make subtle changes. It’s an answer you find after doing the work, not before that.