The client doesn’t buy when you want to sell.
I had a pretty nice Sales call the other day, but the prospect did not buy. Sure, I can follow up and ‘urge’ the prospect to consider me, but I have limited control over the prospect’s buying trigger.
Maybe they will feel the need to buy tomorrow or maybe five years from now.
While I can’t force them to buy today, there is one thing that is in my control.
My brand can be #1 when they decide to buy.