Building a personal brand is not about hacking the algorithm.

It’s not about posting at a certain time to maximize engagement.

It’s not about using ChatGPT to create comments you can paste on someone’s status.

You have a personal brand if the audience has an irrational bias towards you. An emotional pull. Fondness and respect for you.

Oh, so you mean less of ‘hacking’ and more of ‘resonating’?

You are damn right. I do.