If you are unhappy with your writing, it could be because you are doing too much.

I have seen it. You have seen it. It’s all over the internet, like a chewing gum that refuses to be scrapped off.

We convey way too much in a single writing piece. It comes from our fear. We want to be articulate and protect ourselves from all angles to ensure we don’t sound stupid or get attacked.

The problem with saying too many things is that it sucks out the soul of your writing. The writing is similar to watching golf at 0.3x speed… boring!

A better way?

Pick one thing. One idea. One insight. One takeaway.

Not 2. Not 23. Definitely not 4.

Just one.

And then convey that in the best possible way.