Ever noticed a child getting overwhelmed at a family gathering with all the people smothering him with excessive love? All he wants to do at that point is run to his mother.

A similar thing happens in Marketing.

When we get overwhelmed by all the noise out there, we crave connection. We are pulled toward a person or a brand we trust. A place where we feel safe and understood.

While all the businesses out there are creating more noise, with more clickbaity blog posts and aggressive paid ads, you could be a brand that offers trust and builds genuine connections.