It is said that when Gautam Buddha gave his teachings, he used to give them in a different way to different people.

In other words, the teachings were customized according to the individual.

For a butcher, a different story was told… for a village Brahman, a different story was told.

The essence was the same… but the presentation was different.

I have seen numerous successful people, adopt the same strategy.

We need to figure out, who is the listener of their story?

And then we figure out the way in which this story needs to be told…