Let’s say, just like Amazon, you have a rating system for yourself.

5-star review means that people absolutely love your work, and 1 star means that they found your work to be crappy.

Let’s say you get two types of reviews – A few 4-star reviews and a lot many 1 star reviews.  Who would you focus on? The people who gave you 4 stars or people who gave you 1 star?

The answer is…

Your focus should be on people who gave you the 4-star reviews. They are already your fans. They already believe in you! You need to focus on further delighting them.

People who gave you 1 star, don’t believe in you anyway. Pleasing them is hard, and it will just dilute your work.

Focus on delighting your fans, not your 1-star critics.