Not all Marketing can be funnel based.

Not all Marketing plans can be put in an excel sheet.

Because many things are just abstract. They can’t be accounted for.

You might just decide to be generous one day, and give a free talk at a local college.

It’s quite possible that one of the participants might go home and tell his dad about you. His Dad might tell his friend, who could be a Board Member of an organization… And you might just get a new client!

These things can’t be predicted. What we can do though, is fine-tuning our intentions.

We can aspire to help people generously. We can focus on adding value. As we stay true to our intentions, is that the doors start opening. Opportunities start coming to us. We gain more by giving.

Plan all you want. But pay attention to your intentions and generosity as well.