Creativity usually comes out of love. It hardly never comes out of fear or hatred.
I have never seen a Marketer or an Entrepreneur say something like “Oh, I hate my audience! I hate them so much.” and then create a Marketing campaign or a product which positively changes the life of the target audience.
To make beautiful things, we need creativity.
Love gives rise to this creativity, not fear.
The more love we cultivate, the more are the chances of us changing the world.