In this episode of Email Storytelling, I talk about my approach of having multiple pages to capture leads, the content of those pages, and also the analytics.
It is crucial to measure the behavior of the traffic that visits these landing pages. If my story is not resonating with the target market, the drop-offs and the bounce rates will be high. Using the data, I can find out the weak elements in my story and work on making them better.
I am going to use Google Analytics and Mixpanel to measure the traffic on the page.
As far as the content and the story is concerned, check the links below to see what I have written –
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I have undertaken a new project. I am calling it Email storytelling.
The idea is simple-
I am executing a project, which is intended to help Marketers work with great clients.
The project will be executed through Email Marketing… and more importantly, storytelling will be a key element in the whole process.
I plan to document the whole journey, and share with everyone my success and my failure.
—————————————————————————————————-
Intro music credits: Dan O songs.
In this episode of Email Storytelling, I talk about my approach of having multiple pages to capture leads, the content of those pages, and also the analytics.
It is crucial to measure the behavior of the traffic that visits these landing pages. If my story is not resonating with the target market, the drop-offs and the bounce rates will be high. Using the data, I can find out the weak elements in my story and work on making them better.
I am going to use Google Analytics and Mixpanel to measure the traffic on the page.
As far as the content and the story is concerned, check the links below to see what I have written –
—————————————————————————————————————-
I have undertaken a new project. I am calling it Email storytelling.
The idea is simple-
I am executing a project, which is intended to help Marketers work with great clients.
The project will be executed through Email Marketing… and more importantly, storytelling will be a key element in the whole process.
I plan to document the whole journey, and share with everyone my success and my failure.
—————————————————————————————————-
Intro music credits: Dan O songs.