In this episode, I talk about the dangers of having a bias, starting with the solution instead of a problem and understanding your audience.

The failure of the email campaign is not when we don’t get email subscribers. In fact, it is quite easy to get email subscribers. What is difficult is have a relationship with them. That is the real failure of an email campaign. This is what we want to avoid.

In order to start the relationship on the right note, we need to start our email campaign by understanding our audience.

In this episode, I have spoken about the methods that I have used to understand my audience.

Hope this helps.
I have undertaken a new project. I am calling it Email storytelling.

The idea is simple-

I am executing a project, which is intended to help Online Course Creators with Marketing. Through this project, anyone who is creating an Online course would be able to Market their course in a Strategical way, and thus leading to better results.

The project will be executed through Email Marketing… and more importantly, storytelling will be a key element in the whole process.

I plan to document the whole journey, and share with everyone my success and my failure.

Intro music credits: Dan O songs.

The purpose of the boat is to reach the shore. The boat is not the end destination. The boat is simply a means to an end. We can’t afford to get too attached to the boat.

Apparently, Digital Marketers are mistaking the boat for a shore. And they need to wake up.

In this episode, I talk about what lies at the heart of Marketing. And Marketers need to step away from “Digital” and move towards the heart…

Intro music credits: Dan O songs.