The purpose of your emails is not just to move the subscriber to action through cajoling. It has got to be more than that.

While some brands use this tool only to persuade, there are others who use Email as a tool to tell stories and earn trust.

In today’s tear-down video, I have analyzed the email campaign of Talkwalker, an organization that helps brands with their social media presence.

Image credits: Pedro Ribeiro Simões