One of my family members recently came across a severe health crisis. It came as a shock to everyone, as he has no unhealthy habits. He is kind, soft-spoken, and hasn’t harmed an ant.

Such is life. Unpredictable.

And yet, the amount of support he got from his family and friends brought warmth to everyone’s heart. Everyone was cheering him on as he put on a brave face to get out of this situation.

And as I watched him get better, I couldn’t help but realize that whether it’s life or Marketing – Building trust can have a profound impact on your life.

Be kind. Care. As a person. And as a brand.

P.S. – He is doing much better now, back to being his mischievous, goofy self.