What enemy are you fighting?

What enemy are you fighting? Who is the villain?
​
– Jonathan Stark fights ‘hourly billing’.
– Jay Acunzo fights the ‘hustle for attention’.
– Prasanna Krishnamoorthy fights ‘Vanity Saas’.
– David Cancel used to fight ‘lead forms’.
– Michelle Warner is fighting ‘Traffic Marketing’.
​
An enemy makes your personal brand stand out and attracts your tribe.
​
What enemy are you fighting?