What makes me cringe the most are the fake timers on sales pages that tell you that the offer expires in 3 days, 19 hours, 2 minutes, and 43 seconds.

And the discount will be gone forever.

But even after a week, the offer and the discount are still there, just that the time has reset.

There are many aggressive sales tactics like these that we use, which might get us some wins in the short run while damaging the brand over time.

The solution?

Good marketing reduces the pressure on Sales.

The better the Marketing, the less you need to depend on shady, aggressive sales tactics. Rather than forcibly pushing the audience towards your product, pull the audience toward your offer through stories.