Content creators often have ‘right under the nose’ syndrome.

The ideas are right there, right under our noses. And yet we continue to look for them at other places and get frustrated when we don’t find them.

We solve our own problems on a daily basis. We learn things. We consume things. We try new stuff.

All of this is worth documenting and sharing.

In pursuit of something sexy, we undermine what we already have.

  • Perhaps it’s an Excel sheet you put together for yourself
  • Or a paragraph from a book that touched you
  • Or some advice that you gave your friend

It’s already there, right under your nose.