I have been pushing my clients to have conversations with their ideal buyers.
A personal brand goes beyond publishing good content.
Content should eventually lead to conversations. Because conversations lead to relationships. And relationships can lead to more impact and business.
Online conversations can happen through –
- Emails
- DMs
- Comments
There are, however, settings that create an environment for deeper conversations –
- One-on-one calls
- Round-tables
- Online workshops and courses
- A podcast
The best conversations, however, take place in an in-person interaction –
- Workshops (Offline)
- Events (Offline)
- Coffee chats (Offline)
What’d I miss?