Everyone has that one annoying friend who starts giving solutions to their problems.
Even though, at that moment, you don’t want a solution. You want to be heard. Understood.
Marketing is similar. We force a solution down our audience’s throats before making them feel heard and understood.
It doesn’t have to be this way.
We could communicate in a way that makes our audience go – “Oh, he gets me!”.
And that is when they open up to hearing more from you.