Everyone has that one annoying friend who starts giving solutions to their problems.

Even though, at that moment, you don’t want a solution. You want to be heard. Understood. 

Marketing is similar. We force a solution down our audience’s throats before making them feel heard and understood. 

It doesn’t have to be this way. 

We could communicate in a way that makes our audience go – “Oh, he gets me!”.

And that is when they open up to hearing more from you.