Is it okay for some businesses to be a commodity? Sure!

The petrol pump on the highway is a commodity. Because the number of ‘repeat customers’ is low.

There is very little motivation to stand out and become a brand. And so these guys prefer to be just like all the other petrol pumps out there.

But most of us don’t own a petrol pump on the highway.

For us, the opportunity lies in building connections, telling stories, and earning the trust of a tiny audience that they can serve.

Brand >>> Commodity