How to keep the readers engaged?

Don’t give them information. Tell them a story.

– Introduce a hero.
– Introduce a complication
– Let them overcome that complication
– Share the insight.

Example? This post.

You, the reader, are the hero of this story.

The complication is that you want to keep your readers engaged.

There is a way to overcome this complication. Not through information but through a story.

How do you tell the story, though?

That’s precisely the insight I wanted to share.