Don’t give them information. Tell them a story.
– Introduce a hero.
– Introduce a complication
– Let them overcome that complication
– Share the insight.
Example? This post.
You, the reader, are the hero of this story.
The complication is that you want to keep your readers engaged.
There is a way to overcome this complication. Not through information but through a story.
How do you tell the story, though?
That’s precisely the insight I wanted to share.