Imagine a prospect evaluating your services and seriously considering working with you. A part of him is scared, though.

He likes you, sure.

But is still unsure if –

  • You will be able to deliver the results you promised.
  • You would be easy to work with.
  • You would meet the deadlines, and so on.

How does he address these doubts?

How does he mitigate the risk of hiring you?

He tries to get more data.

  1. He reads a couple of blog posts on your website
  2. He checks out the website copy
  3. He scrolls through your LinkedIn content.

From my recent conversations with experts, consultants and freelancers – This content plays a huuuuuuge role in their decision.

Content is not just about attracting traffic. It’s about converting the prospects that are already there and deepening the relationship with them.