Ever wondered why big organizations are the worst at creating content?

The bigger the organization, the worse the content seems to get.

A writer writes a blog post that is sent to the editor for review. Then, the team lead gets involved. The CMO has an opinion, too, and so does the CMO’s grandmother.

The result?

A bland, personality-less article. It’s as if Arnold Schwarzenegger from Terminator had a baby with Eve from WALL-E, and that baby wrote the blog.

In other words—commodity content. Content that gets lost in the noise.

Experts, soloists, and consultants have a huge advantage. You don’t have to go through this grueling process. You write, you edit, you hit publish—without seeking anyone’s permission.

These personal stories help you create signature content. This is the content that stands out. Content that looks like you, feels like you, and even smells like you.

So, lean into your personality. It’s the one thing your competition can’t copy.

Best regards,

Pranav

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