One reason we overthink about Content Creation is that our niche is not very clear.

We are unsure about the exact audience we want to serve and the value we offer them.

Should we wait till we get clarity about our niche before publishing our content?

Publishing content makes our thinking sharper and helps attract like-minded people even if you don’t have a specific niche.

We can treat both projects separately. We can work on refining our niche AND create content about the topics that we feel curious to explore.

At some point, they would converge.