Copywriting tip – Make your stories visual.
Don’t say – “I was anxious.”
Say – “I was tapping my right foot continuously.”
Don’t say – “I was struggling to find creative ideas.”
Say – “My table had crumpled paper balls and three coffee mugs. My Google Doc was still blank.”
Don’t say – “My work has got so busy that I don’t have time for anything else.”
Say – “The wooden bookshelf contained approximately 600 books on fiction, science, self-help, and many more. It was now gathering dust. The dust reminded me of a dream… a life I wished to have.”