Content for attention vs. trust

Content optimized for getting attention is not necessarily the content that builds trust.
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We can get attention by dancing on TikTok.
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But we can build deep trust by creating –
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– A meaningful podcast (Example – Louis Grenier)
– An insightful blog (Example – James Clear, Tim Urban)
– An informative YouTube channel (Example – Moz, Kunaal Naik)
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