Years back, I made a video that got me 2 paying clients.

It was the breakdown of the strategy of Upekkha, a brand I admire.

While the video is low-production, one thing I did well was go deep with my content and cover all the nuances.

Here’s my point – Deep, nuanced content matters when it comes to building genuine trust, especially when it comes to getting high-ticket clients.

It’s not always about dancing on Instagram reels…