I felt a pain in my left knee. It was frustrating.

You know what was even more frustrating?

I couldn’t find the reason behind the pain. I hadn’t jumped higher or kicked a football harder than I should have. No apparent reason behind this pain.

This is exactly how your audience feels.

They are in pain. But more importantly, they don’t know what they are doing wrong. They are struggling but don’t know why they are struggling, which adds further to their frustration.

Herein lies an opportunity.

If you can show up and help them make some sense of this pain, then they will trust you. It would be a gift for them. And if you do your job well, they will trust you.

Help your audience make sense of their pain.