Stop building a personal brand. Start building relationships.

Personal Brand:
– Short-pithy content
– Pressure of ‘looking good’ all the time
– Pressure of projecting yourself as an expert
– Focus on width
– Abstract measurement of success using likes, followers
– Content created to please the algorithm, no unique point of view

– Deep content medium
– No pressure of ‘looking good’ – Be genuine
– No pressure to be an expert – Be an explorer
– Focus on depth
– Optimized for conversations, not likes or followers
– Having a unique Point of View for your content