For the longest time, I made this mistake. I didn’t put an effort into understanding my audience.

Took me a while to realize that storytelling isn’t just about creativity. It’s about empathy.

Here’s how you can get to know your audience –

– Meet them for coffee
– Talk to them on Zoom
– Go to events
– Read online comments
– Research on Amazon
– And much more

Do whatever it takes to understand their fears and motivations. Tell better stories.