If we try to fit in, we get lost in the noise.

If we want to be noticed, we want to stand out. And how do we stand out? By picking a villain and attacking it.

Seth Godin created ‘permission marketing’ to attack the spamming that most marketers indulge in. 

Jonathan Stark started the “Ditching Hourly” podcast to attack the ‘hourly billing rates’.

My friend Kunaal Naik saw that Data Science professionals are too dependent on tools and technologies, and this is the villain he decided to attack. He now helps Data Science professionals become problem solvers. 

How do you pick this villain, though?

In this video, I talk about the exact framework that will help you get there.