One way to success is when you create something like Gangnam style and your work becomes viral. You could also try to appear as a guest on Oprah’s show or on the front cover of a newspaper. However, the success rate of this is very low.
Another way, which is harder, but has more chance of success, is to start small. Pick the smallest audience. Help them become better. They will tell their friends. Day after day, month after month, year after year, you will start building trust.
And then no one can ignore you.
You don’t need Oprah Winfrey to make you famous (God bless her).
You can make yourself famous among the group that you seek to serve.
P.s. Without Seth Godin, I wouldn’t have been able to write this blog article.