It’s easy to start from what we know.

For example –

“I can make a Facebook post, so I will do Facebook Marketing for you.”

It’s difficult to start from what we don’t know.

For example –

“Oh, Quora is very suitable for your business. I haven’t worked on Quora. So there will be a learning curve. But, as it’s important for your business, we need to do Quora!”

Marketers need to be okay with taking the 2nd approach, even if it’s scary.