March 2025
Not sure of your Positioning and Big Idea?
After speaking with countless Experts, Consultants, and Founders, I've [...]
February 2025
Aligning with the audience
A rather long Maths lecture in my school was making [...]
Selling feels too aggressive?
Having a strong narrative and a core message makes [...]
POV Case Study – How a POV creates tension
You don’t need more content. You need a strong [...]
Case Study – Building a business around a simple idea
If you are a Founder struggling to identify their [...]
A clear POV makes sales calls easier
A hidden benefit of having a POV? Better sales [...]