A lot of content on the internet is just noise. And it fails to build an audience.
Why does this content fail?
Well, mainly because most Content Creators struggle to build an audience.
They struggle because they use Shallow Content Strategies.
What is a Shallow Content Strategy?
If you are using social media platforms like Tik-Tok, Clubhouse, Instagram, etc. to build an audience, then you are going to struggle. This Content does not bring about a transformation in your audience.
The alternative is Deep Content.
Successful Creators like Tim Ferriss, James Clear, Shane Parish, Louis Grenier, and many more, have built an audience by using Deep Content Strategy.
In this episode, I and Shyam explore the topic of Shallow Content vs. Deep Content.