The question is – How do we build an audience?
An audience that trusts you, likes you, and respects us. They would cross the street for you.
It’s easy – Run Facebook ads, get them onto a landing page, get their email ids, send them emails, and boom… you have now started building an audience.
Except, that this approach doesn’t work anymore.
All the successful Creators have a completely different approach to audience building. They use, what I call, the Horizontal Funnel. It’s generous, it’s long-time… but more importantly, it’s not selfish.
In this episode, Shyam and I decode how successful Creators think about audience building and how we can learn from them.
In this episode we broadly cover –
Why the traditional vertical funnel is broken
How using a horizontal funnel is the need of the hour