The question is – How do we build an audience?
 
An audience that trusts you, likes you, and respects us. They would cross the street for you.
 
It’s easy Run Facebook ads, get them onto a landing page, get their email ids, send them emails, and boom… you have now started building an audience.
 
Except, that this approach doesn’t work anymore.
 
All the successful Creators have a completely different approach to audience building. They use, what I call, the Horizontal Funnel. It’s generous, it’s long-time… but more importantly, it’s not selfish.
 
In this episode, Shyam and I decode how successful Creators think about audience building and how we can learn from them.
 
In this episode we broadly cover –
  1. Why the traditional vertical funnel is broken
  2. How using a horizontal funnel is the need of the hour

The question is – How do we build an audience?
An audience that trusts you, likes you, and respects us. They would cross the street for you.
It’s easy Run Facebook ads, get them onto a landing page, get their email ids, send them emails, and boom… you have now started building an audience.
Except, that this approach doesn’t work anymore.
All the successful Creators have a completely different approach to audience building. They use, what I call, the Horizontal Funnel. It’s generous, it’s long-time… but more importantly, it’s not selfish.
In this episode, Shyam and I decode how successful Creators think about audience building and how we can learn from them.
In this episode we broadly cover –
  1. Why the traditional vertical funnel is broken
  2. How using a horizontal funnel is the need of the hour