You want to be on LinkedIn but hate the idea of aggressive self-promotion

You’re sitting on a wealth of impactful ideas that deserve a wider audience. You know that growing your brand’s awareness is essential, but the thought of spending your day on LinkedIn, fighting for attention, makes you cringe.

Here’s the thing though—only mediocre content needs to fight for attention

You don’t need the pressure of going viral, writing clickbaity hooks, or sacrificing the integrity of your content to ‘game the system’ or ‘hack the LinkedIn algorithm.’

To resonate with the right people and build lasting relationships, you need to lean into your unique Point of View (POV)

Introducing: Ghostwriting Service for LinkedIn

My ghostwriting service isn’t about rapid growth or going viral. It’s about slow, steady LinkedIn growth that prioritizes relationships over virality. It’s not about aggressive hooks but genuine storytelling that aligns with your unique POV.

Leaning into your POV isn’t a novel idea

My ghostwriting approach is inspired by creators like Morgan Housel, who believe in “Selfish Writing” and “Creating for Yourself.” The best thought leaders—whether it’s Seth Godin, Jonathan Stark, Rochelle Moulton, or Wes Kao—don’t create for the algorithm; they lean into their POV and create for themselves.

The crazy part is that as they create for themselves while staying true to their POV, their audience tends to resonate deeply with their ideas.

At the core of the Solar System Content Model lies the Sun.

The Sun represents your unique Point of View (POV). This POV is what sets you apart. When every piece of content you create is aligned with this POV, it naturally stands out from the noise. Just as the Sun ensures the solar system stays in order, your POV ensures that your content isn’t just random bursts—it’s all connected by a unified vision.

Then come the planets

The planets represent the primary content pillars we’ll focus on. These pillars are the key topics that support and expand on your core idea—your unique POV. By establishing these content pillars, we ensure that we stay focused on the topics essential for your brand. 

Finally, the Moon

Each Moon represents a single piece of content—a LinkedIn post. The Moon is an expression of your core idea (the planet) that, in the broader scheme of things, aligns with your POV (the Sun).

The result?

With the Solar System Content Model, your thought leadership shines as you lean into your POV and stand apart from the sea of commodity content.

Illustrations that convey your ideas 

A unique aspect of my ghostwriting service is the illustrations and comics we create. These visual elements are among the most effective ways to communicate your ideas. Here are a few examples of the illustrations I’ve created in the past:

Can we see some samples?

As a ghostwriter, I respect my clients’ confidentiality, so I cannot reveal their identities. However, I’m happy to walk you through some samples during a Discovery call. That being said, here’s one post I wrote for the CEO that went viral. 

Where does the content come from?

I typically use your existing long-form content—such as blogs, podcasts, or books you’ve authored—as the source for LinkedIn posts. If you don’t have this in place, we’ll schedule two interviews a month, each lasting about an hour. We’ll agree on the topics beforehand, ensuring that each interview is focused and productive.

Few examples of conversations that were generated from LinkedIn for my clients

1. This is a Sales Qualified Lead that was generated for a Saas Founder.

2. This is another example of an inquiry for a potential partnership with my client’s organization

How much time do you need to spend?

If you already have a long-form medium like a book, blog, or podcast, I use that as the content source. This minimizes the time required from you—all you need to do is provide feedback in the initial stages of the process.

If no long-form content is available, we’ll invest two hours each month to discuss topics and gather the necessary information.