In this episode, we talk about landing pages. I talk about the issues with selfishly collecting leads and suggest a better approach of adding value to the visitor before you seek permission to talk to them.
We talk about –
1. The hook, which is your big idea to get people hooked onto your page.
2. The role of Authority in your landing page
3. Deductive reasoning – To install beliefs in your target market.
I have undertaken a new project. I am calling it Email storytelling.
The idea is simple-
I am executing a project, which is intended to help Online Course Creators with Marketing. Through this project, anyone who is creating an Online course would be able to Market their course in a Strategical way, and thus leading to better results.
The project will be executed through Email Marketing… and more importantly, storytelling will be a key element in the whole process.
I plan to document the whole journey, and share with everyone my success and my failure.
Intro music credits: Dan O songs.